Analytics-Driven Digital Marketing Agency | Premium Inventory & Competitor Tracking
Trina Marketing is a leading digital marketing agency specializing in MarTech, data analytics, advertising intelligence, competitor tracking, and optimized media buying across multiple integrated DSPs.
Our Digital MARKETING AGENCY Solutions
Optimised Media Buying
Through our Trina DSP, we’ve integrated over 12 demand-side platforms into a single “super platform” connected to multiple ad exchanges. This integration enables us to optimize campaigns across various DSPs, ensuring success across both digital and linear platforms.
Our proprietary system for monitoring TV, radio, digital, and offline channels enable us to make comprehensive, data-driven decisions about media effectiveness.
Our Owned Media Platform
Digital: Our DMP features over 36.5 million profiled users and provides access to more than 12.9 billion impressions across over 50,000 sites and apps.
Retail: Over 50 digital screens across Pick n Pay and Spar outlets, allowing brands to engage customers just before the point of purchase.
Outdoor: Premium advertising sites in Gauteng and KZN to enhance your brand’s visibility and impact.
Ad Intelligence
We are the leading and most comprehensive ad monitoring solution for benchmarking competitor marketing activities across display, video, social, mobile apps, and eCommerce websites.
Competitor Tracking
Unlike standard agencies that provide competitor analysis and tracking quarterly, we offer real-time competitor insights, allowing you to adjust your strategy immediately. Our competitor monitoring includes:
– Digital
– Radio
– Social
– TV
– Creative
– Share of Voice
– Spend
Data Analytics
We anonymously collect every digital interaction and touchpoint users make on their devices, including website engagements, eCommerce purchases, keyword and product searches, mobile app activity, and more.
Our Big Data crunching engine process hundreds of Terabytes of data daily, providing the most advanced user-centric data analytics at scale.
BTL Promotions
Our BTL promotions arm is unique in that we use technology to influence sell-through by focusing on leveraging advanced digital tools and data-driven strategies to enhance direct consumer engagement and drive sales.
By integrating technologies such as real-time analytics, interactive digital experiences, and targeted mobile campaigns, we create differentiated and impactful promotions.
This approach optimizes in-store experiences, tracks consumer interactions, and adjusts strategies dynamically to maximize conversion rates and improve overall sell-through performance.
About Trina Marketing
Trina Marketing is a leading digital marketing agency specializing in MarTech, data analytics, and advertising intelligence. We help brands and agencies optimize campaigns, understand customer behavior, and gain insights into competitor tactics and share of voice.
Our AI-powered tools enhance personalization and automate marketing tasks for greater efficiency.
Get closer to your next customer
Trina Marketing is a leading MarTech agency offering data analytics, advertising intelligence, and competitor tracking. We help brands and agencies in optimizing campaigns, understand customer behaviour, and gain insights into competitor tactics and share of voice.
Blogs
The Power of Data-Driven Marketing: Why Brands That Win Are the Ones Driven by Data.
The Power of Data-Driven Marketing: Why Brands That Win Are the Ones Driven by Data. In today’s fast-paced digital landscape, the difference
The Role of DSPs in Data-Driven Marketing
The Role of DSPs in Data-Driven Marketing Demand-Side Platforms (DSPs) play a crucial role in the execution of data-driven marketing strategies. DSPs
Why Data Scientists Are Essential in Modern Marketing
Why Data Scientists Are Essential in Modern Marketing 1. Turning Data into Actionable Insights One of the key strengths of data scientists